Alvvays Embrace the Bigger Stage with Sold-Out Show at the Fox Theater

At some point, Canadian pop-power mavens Alvvays graduated from indie rock cult darlings to full-fledged stars. 

It might have been the glowing Pitchfork review for their wonderful 2022 album, “Blue Rev,” or their relentless tour schedule (they’ve played some 170 shows in the past two years), but whatever the juncture, the band has grown out of their one-time niche market into a well-oiled rock ‘n’ roll machine.

That evolution was on full display Friday night at the Fox Theater in Oakland, where a sold-out crowd snaked around the block to enter the venerable 2,800 capacity venue. That scene marked a far cry from the cozy confines of the Independent, San Francisco’s 400-seat venue that hosted Alvvays back in 2015. Nine years is almost a lifetime for a band to get famous, but plenty of indie rock outfits never elevate beyond the (totally admirable) limits of a venue like the Independent. 

Amazingly, Alvvays’ rise (it can’t quite qualify it as meteoric, but it’s definitely been a steep ascent) is almost completely the result of their staggeringly complete song catalog. Molly Rankin, the leader of the Halifax-based band, is almost criminally low-key, offering hilarious self-deprecating takes on a regular basis while avoiding anything that might remotely resemble aggrandizing self-promotion. The band eschews controversy like most people avoid carbs and after more than a decade of existence, the group members seem somehow nicer than ever.

On Friday night at the Fox, Alvvays let their music do the talking. Rankin occasionally added in a few wry comments, but the band mostly deferred to the songs, which numbered 21 in total—an impressive setlist for a band with only three full-length albums. And even though it’s been nearly two years since the release of “Blue Rev,” the band leaned heavily on that album, with 13 of the songs coming from that record.

In many ways, drawing from that album makes perfect sense for a large venue like the Fox. While it contained all the same hooks as its predecessors, “Blue Rev” is much more muscular and assertive, boasting booming, distorted guitars and volume levels reaching up to 11, while drawing favorable comparisons to My Blood Valentine’s seminal album, “Loveless.” 

Songs like “Easy On Your Own,” “Belinda Says,” and “Pharmacist,” with their waves of feedback-laden guitars, pack an extra wallop and they easily filled the rafters of the cavernous Fox. The band also leaned into their dancier, more experimental numbers such as “Velveteen” and “Pomeranian Spinsters,” providing opportunities for indie kids to bust out some awkward moves.

All those tunes resonated deeply with the audience on Friday, but it would be negligent to mention an Alvvays show without discussing “Archie, Marry Me.” Much like the band, that song has become ubiquitous in recent years, rising to the pantheon of modern day live classics like “All My Friends,” “Dancing On My Own,” and “The Rat.” Hearing nearly 3,000 people belt out the lyrics to that classic ode to matrimonial aspirations is an unforgettable experience. 

While the band rarely closes out their sets with “Archie, Marry Me,” (On Friday, they ended with the janglepop gem, “Next of Kin” from their self-titled debut), it has all the elements of a show-stopper. 

It’s a power-pop song for the ages, and one that illustrates better than ever why Alvvays ever-growing renown could not be more well-earned.